Alchemy Online is a relatively new company established in 2005 by Nick Draycott and Kevin Butler with the aim of leveraging the synergy of new and emerging Internet technologies for practical business benefits for small and medium sized businesses. The company represents a unique combination of experience and resources with the objective of "Transforming business online"
Kevin Butler
Kevin’s background is in IT and IT Consultancy. He has a deep knowledge of the technology of the internet which enables him to understand and evaluate the constantly changing online environment. Unlike many with his level of expertise, Kevin can demystify this complex, jargon ridden technology, thereby assisting clients to make qualitative judgements and decisions with confidence.
Nick Draycott
Nick’s primary interest and expertise lies in online marketing. Trained in traditional off line marketing analysis, he embraced the possibilities offered by the internet, particularly the ability to acquire, assess and implement instant market intelligence data. Nick is a firm advocate of ‘real statistics’ eg., given that internet use generally is growing daily, do your site’s increasing ‘hits’ actually mean anything, particularly if your competitors’ hits are increasing more rapidly. Unfortunately, ‘statistics without context’ is the snake oil of the internset and Nick’s crusade against it is to our clients’ benefit.
Alchemy Relocation
Alchemy Online supplies Alchemy Relocation which provides online orientation information to the relocation industry. ARL grew from PRS, founded by Nick Draycott, which was the first organistion to harness the power of the internet as a flexible and highly effective relocation tool. Clients include Unilever, Barclays, HSBC, GSK, Corus, Nats, BBC, Thames Valley Police to name but a few.