Kevin Butler

Kevin’s background is in IT and IT Consultancy. He has a deep knowledge of the technology of the internet which enables him to understand and evaluate the constantly changing online environment. Unlike many with his level of expertise, Kevin can demystify this complex, jargon ridden technology, thereby assisting clients to make qualitative judgements and decisions with confidence.

Nick’s primary interest and expertise lies in online marketing. Trained in traditional off line marketing analysis, he embraced the possibilities offered by the internet, particularly the ability to acquire, assess and implement instant market intelligence data. Nick is a firm advocate of ‘real statistics’ eg., given that internet use generally is growing daily, do your site’s increasing ‘hits’ actually mean anything, particularly if your competitors’ hits are increasing more rapidly. Unfortunately, ‘statistics without context’ is the snake oil of the internset and Nick’s crusade against it is to our clients’ benefit.

Established in the mid 90’s, WSI is an international organisation comprising technology production centres, IT expertise, new product development and internet marketing information. It is a valuable resource, not only to assist us in providing our clients with leading edge solutions where required, but also to monitor internet developments globally.

PRS Homelink is a subsidiary of Alchemy Online and provides online orientation information to the relocation industry. PRS was the first organistion to harness the power of the internet as a flexible and highly effective relocation tool. Clients include Unilever, Barclays, HSBC, GSK, Corus, Nats, BBC, Thames Valley Police to name but a few.